Nordic Beauty Import sought to launch its NOBE brand on Amazon Germany. The brand had no prior presence on Amazon, requiring a full setup from scratch. The goal was to establish NOBE as a recognized skincare brand in the competitive German market.

Challenges

NOBE was a completely unknown brand in the German market. Competing against established skincare brands required a strong visual identity and strategic marketing. The challenge was to gain initial traction and build trust among Amazon customers.

Actions Taken

1. Full Amazon Brand Setup
   
   • Created high-quality product listings, including SEO-optimized titles, bullet points, and descriptions.
   • Designed A+ content, product images, and an Amazon brand store to enhance credibility and appeal.
   • Visual identity played a critical role in ensuring consistency across all touchpoints, strictly following the brand’s unique aesthetic.
2. Marketing Strategy & External Traffic
   
   • Implemented a targeted marketing plan, leveraging both Amazon PPC and external traffic sources to boost visibility.
   • Focused on brand positioning and customer engagement to generate early momentum.
3. Review Generation
   
   • Enrolled NOBE in Amazon Vine, which resulted in high-quality reviews early in the launch phase, strengthening product trust.

Results

• Successful Market Entry: NOBE transitioned from an unknown brand to one gaining traction among satisfied customers.
• Sales Performance: Early marketing efforts drove strong initial sales, securing a foothold in the German market.
• Review Success: Vine reviews set a strong foundation, and subsequent organic reviews remained consistently positive.
• Brand Consistency: By maintaining a cohesive and premium visual identity, NOBE stood out in the highly competitive beauty category.

Long-Term Benefits

• Established Brand Presence: NOBE successfully entered a highly competitive market with strong visual branding and optimized listings.

• Sustained Growth Potential: The brand now has a scalable strategy for continued expansion and product launches.

• Valuable Customer Insights: Early sales and reviews provided critical feedback for refining positioning and marketing efforts.

Client Feedback

The client was highly satisfied with the strategic execution, emphasizing that strong branding and effective marketing were key factors in NOBE’s breakthrough on Amazon Germany. The premium and carefully curated visual identity across all brand elements played a significant role in establishing a strong presence and contributing to the brand’s success.