The goal was to launch the FurCobra brand first on the Amazon USA marketplace and later expand to Europe through Amazon Germany. The client aimed to establish Amazon as a significant sales channel, protect their product, and rapidly achieve six-figure revenue while maintaining profitability.

Challenges

The product, a pet hair removal tool made from a secret rubber composite, faced significant challenges:

• Zero brand recognition at launch.

• A highly competitive pet product category.

• A limited marketing budget requiring growth to be funded through revenue.

These challenges created uncertainty, requiring all actions to be based on precise Amazon data.

Actions Taken

We implemented a comprehensive strategy tailored for Amazon, working closely with the client. Key steps included:

1. Product Optimization

• A/B tested product colors, packaging, and sizing before launch.

• Conducted extensive market, competitor, and keyword analysis to define a winning strategy.

2. Content Creation

• Created all graphical materials, including product packaging, images, A+ content, brand store, and product videos, following the client’s brand guidelines.

• Embedded key selling points (USPs) into visuals by analyzing competitor reviews, leveraging AI to handle large datasets.

3. Continuous Testing and Refinement

• A/B tested main images, titles, and product descriptions to identify the most effective variations.

4. PPC Advertising

• Conducted SQP analysis to categorize competitors (low, mid, and high-tier).

• Focused on dominating mid and lower-funnel keywords while avoiding high-tier competitors with expensive CPCs.

• Implemented defensive campaigns, PAT campaigns, and auto campaigns for discovery.

5. Traffic and Reviews

• Directed traffic from social media (TikTok, Instagram, YouTube) to Amazon listings, leveraging the brand’s strong social presence.

• Enrolled in Amazon Vine to secure high-quality initial reviews.

6. Brand Protection and Logistics

• Secured a U.S. trademark to remove counterfeits and joined the Amazon Transparency program.

• Managed inventory strategically, starting with a small stock and scaling as sales grew to avoid stockouts and minimize costs.

7. Dynamic Pricing and Reporting

• Implemented dynamic pricing and automated review requests.

• Maintained open communication with weekly meetings and detailed reports to ensure transparency.

Results

1. Sales Growth: Results started showing by the second month, with consistent monthly sales growth thereafter.

2. Advertising Performance: ACOS stayed below 30%, and TACoS averaged 4.5%. CTR and PPC orders increased while CPC decreased significantly.

3. Search Ranking: The product achieved top rankings in new releases and maintained excellent placement.

4. Customer Reviews: Achieved an average rating of 4.3 and an Amazon’s Choice tag.

Long-Term Benefits

The client gained:

• A strong understanding of Amazon’s platform, enabling independent use of Seller Central and report analysis.
• A foothold in the U.S. market, followed by a successful launch on Amazon Germany.
• Plans to expand to additional marketplaces in 2025.

Client Feedback

The client has been extremely satisfied, praising the team's expertise and seamless communication. They emphasized how Amazon exceeded their expectations both as a sales channel and a platform for brand growth. The collaborative partnership has empowered them to grow their brand internationally.